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Sony quits consumer OLED display business, temporarily?

Sony dives out of consumer OLED display business, could only be temporary

| Displays & Projectors News | Posted: Jan 8, 2012 5:24 am

Let's keep going with some display news, shall we. The industry, customers and everyone in between have been excited for the next-generation OLED display technology for not only consumer TVs, but computer monitors and should roll out this year.

 

TweakTown image news/2/2/22148_04_sony_quits_consumer_oled_display_business_temporarily.jpg

 

LG are set to show off some OLED TVs at CES over the next few days, and Sony were also due to intro some OLED TVs to consumers. But, Sony kept their face mangled and the wind changed, so now they have to live with the following consequences: their OLED plans have been shelved, according to The Daily Yomiuri. Sony will only continue to sell the technology to corporate customers like broadcasting companies, as well as associated research and development into better displays.

 

The reason for dropping the consumer market is said to be due to poor business performance in this area, with Sony cutting back on capital investment, which in turn reduced its price competitiveness with its Korean-based rivals such as LG and Samsung. It's a strange move indeed, but maybe Sony see the market not being strong in 2012. There's sure to be a number of investment, banking and debt problems throughout this year and the last thing people are going to spend their money on is some next-gen OLED displays.

NEWS SOURCE
Techpowerup.com

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