TweakTown
Tech content trusted by users in North America and around the world
6,154 Reviews & Articles | 39,554 News Posts

Microsoft to stop attending CES after 2012

Microsoft to not attend CES after the 2012 show

| Business, Financial & Legal News | Posted: Dec 22, 2011 10:39 am

Microsoft have announced that their attendance at CES 2012 will be their last, where on January 9 at 6:30PM, CEO Steve Ballmer will give his third keynote speech. Microsoft will continue to attend to connect with partners and customers, but won't deliver a keynote or schedule a booth.

 

TweakTown image news/2/1/21996_13_microsoft_to_stop_attending_ces_after_2012.jpg

 

Microsoft have explained that CES simply doesn't gel with its marketing strategy. Microsoft asks:

 

What's the right time and place to make announcements? Are we adjusting to the changing dynamics of our customers? Are we doing something because it's the right thing to do, or because it's the way we've always done it?

 

Answering, they said:

 

Our product news milestones generally don't align with the show's January timing.

 

Microsoft have enjoyed a 20-year working relationship with the Consumer Electronics Association and despite the decision to not put in as much effort as they do, will continue working with that relationship. Microsoft will now take an Apple/Google path, as they both avoid CES as they like to offer direct communication, which is something Microsoft will now do.

NEWS SOURCES:Techspot.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases