Got your calculator ready for some big numbers? Google have said that in November 2011 alone, AdMob saw 8 billion ad requests coming in from tablets, which is an increase from the 1 billion in December of 2010, and an increase of an astounding 700-percent in the past twelve months.
To compare these numbers, AdMob sees nearly 3 billion ad requests per day, globally. So 8 billion over a month from just tablets alone, compared to hundreds of millions of desktops, is quite the achievement. In May of this year, Google introduced new formats for tablet-based ads, which allows advertisers and publishers to serve full-screen interstitial ads built with HTML5 on smartphones and tablets.
And just a few weeks ago, Google launched a number of new tablet ad formats, which include ways to interact with a specific product, feature a collection of products or promote foot traffic to a specific store location. Google have also revealed that AdMob saw a 440-percent growth in traffic from tablets from November 2011 when compared to December 2010.