Black Friday has come and gone, so how did Apple fare? They were the fifth most-trafficked retailer on Black Friday, but were the only individual product brand to reach the top ranks among the major big-box retailers.

Apple were fifth only to some pretty large companies, consisting of Target, Best Buy, Wal-Mart and Amazon. This is according to a comScore report that analyzed online shopping trends the day after Thanksgiving. Andrew Lipsman, an analyst at comScore said:

Apple has not historically been in the top five - in fact, this is the first time I can remember.

He also added that Apple were "nipping at Target's heels," only registering a few percentage points lower in overall traffic. comScore's results include both Apple's site for retail, as well as iTunes. Apps, Videos, Hardware and Software are all included in the overall traffic.