Kingston say that the adoption of Solid State Drives will be big in 2012, all thanks to lower NAND flash prices. Nathan Su, flash memory sales director of Kingston APAC spoke to DigiTimes, saying that the average pricing for 1GB of NAND flash memory should fall to $1 US shortly.
Once this happens, we should see a drop in SSD prices and more systems receiving them as default. The other thing helping this is the mechanical hard drive prices that have skyrocketed since the floods in Thailand. Currently, SSDs are considered a niche product because of their high pricing.
Su has said that Kingston have enhanced their SSD lineup to target the 'entry-level' and 'medium range to high-end segments'. Kingston have also been moving their business focus to NAND flash products as DRAM memory becomes a smaller market that has very little profit margins. This is why we saw OCZ exit the memory market quite a while ago now.