Amazon is having to put production of the Kindle Fire into severe overdrive after seeing a huge spike in demand, according to Amazon's earnings report. Jeff Bezos said in a statement that Kindle Fire pre-orders are causing Amazon to increase capacity and produce "millions more" tablets than they have originally planned.
It looks like Apple's iPad will have a new, strong, very in-demand competitor. With a name like Kindle Fire, it will surely catch on and with Amazon having to produce "millions" more, this can only be a good thing for both Amazon and consumers. With some estimates pointing at as many as 3.4 million Android-powered tablets in the hands of customers, the "millions more" Kindle Fire's will definitely be causing a dent in Apple's numbers.
In the three weeks since launch, orders for electronic ink Kindles are double the previous launch. And based on what we're seeing with Kindle Fire pre-orders, we're increasing capacity and building millions more than we'd already planned.
Amazon's Kindle Fire launches on November 15, and we should see some more details about it in the coming weeks.