Kingston is starting to add a bunch more functionality to its flash drive lineups via the use of a new app it's now polished off.

Several of Kingston's DataTraveler models are now being pre-loaded with the new app called "urDrive", which provides security features, easier file management, multimedia functions and even a simple web browser that provides "kid-safe" browsing.

In its entirety, urDrive gives quick and easy access to a photo viewer, MP3 player,a PC Checkup tool from Norton to keep virus infections and performance issues at bay, a Maxthon 3 web browser, cloud-based backup service which includes super easy file sync'ing and the "Fooz kids" web browser. There's also a service that throws some entertainment into the mix, allowing access to the latest mini-game titles from EA Games and PopCop Games.

USB drives have historically served as digital couriers, transporting data from one device to another. Kingston is taking the lead in transforming the way consumers interact with those devices," said Craig Tilmont, urDrive business manager, Kingston. "urDrive enables consumers of all ages to make the USB Flash drive an interactive experience beyond just storing and transferring data between devices.

If you're wondering which DataTraveler series drives include urDrive, Kingston is now adding it to the DataTraveler 101G2, 108 and 109 drives and will soon start including it on the DTIG3 series as well.