TweakTown
Tech content trusted by users in North America and around the world
5,914 Reviews & Articles | 38,102 News Posts

YouTube to spend $100 million for TV-esque content?

$100 million, the amount YouTube will spend to get TV shows on YouTube

| Internet & Websites News | Posted: Oct 5, 2011 3:00 am

YouTube is finalizing deals with well-known personalities such as skateboarder Tony Hawk, and major media companies to produce original content for its popular website, as it seeks to become a next-generation cable provider that oversees dozens of free online "channels" with professional-grade shows. YouTube is putting $100 million into the deal, directly from cash advances to get some content produced. YouTube will recoup the funds from advertising revenue it sells against the content.

 

TweakTown image news/2/0/20985_49_youtube_to_spend_100_million_for_tv_esque_content.jpg

 

The Wall Street Journal mentions some potential partners such as: Tony Hawk, Warner Bros, News Corp's ShineReveille, FremantleMedia Ltd, BermanBraun, Electus, Everyday Health Inc, Iconic Entertainment LLC, DECA and Verso Entertainment. Oh, and, The Wall Street Journal "may produce news content for a YouTube channel".

 

The shows associated with some of the companies listed above include, X-Factor, Mob Wives and Ugly Betty - so we might just see similar shows produced for YouTube. Ad rates for YouTube are pretty low, which could pull advertisers away in droves from the cable-TV market.

NEWS SOURCE
Techcrunch.com

Related Tags

Further Reading: Read and find more Internet & Websites news at our Internet & Websites news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases