Kogan have begun a new phase in their mission to make the latest technology affordable for all. How will they do it? They're now sourcing brands like Canon, Nikon, Apple and Samsung by cutting out the middle man and sourcing the products higher up the supply chain, then selling direct to customers via Kogan.com. Until now, Australian-based customers have been ripped off by consumer electronics with prices significantly above World averages.

Kogan is already globally renowned as the place to go for best value consumer electronics that they design, assemble and deliver, including TVs, Blu-ray players, Digital Internet Radios, Home Appliances and more. The initial products that Kogan will add to their ever-growing list will include popular Digital SLR Cameras and Tablets. As with all Kogan products, they'll come with a 12 month warranty, extendable to up to 5 years.

As for pricing, how good is it? Well, let's use 2 examples:

Nikon D3100 Kit (18-55m) - Harvey Norman sell this for $949, JB Hi-Fi sell this for $777, Kogan's price? Just $489. Yes, $489. That means that Harvey Norman and JB Hi-Fi are 94.1 and 58.9% more expensive, respectively. Another example is the Apple iPad 2 Wi-Fi 64GB model, HN have it for $799, JB's for $784, Kogan's pricing? $659! A 20% drop in the retail pricing from Harvey Norman and JB Hi-Fi.

There are rumors that these prices are "Grey Market" imported prices... but they still hold Australian warranty. I thought I would put this here though as a warning, just in case.