LG chief executive, Kown Young Soo said in a meeting with reports last week that "Samsung is misleading the market because OLED displays are not suitable in terms of picture quality, response time, energy consumption and contrast ratios for smartphones and tablets." Kwon then added that LG plan on focusing on investing in OLED displays for bigger televisions. He said that LG Display might release a 55-inch OLED TV in the second half of 2012.

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This statement from Kwon comes after the news that LG are working with Apple for a retina display specifically designed for the upcoming iPad 3. Samsung however have been working on OLED technology for a while now, as seen in the Galaxy S range of phones. They have also been talking of releasing an OLED-based laptop later this year.