Reports are out saying that Apple are considering the purchase of popular online video service Hulu, according to "two people who weren't authorized to speak publicly." The two sources spoke with Bloomberg, calling the negotiations "early talks that may lead to an offer for Hulu."

The acquisition of Hulu has been spinning around for days now, with a reported bidding war for the online video company. Hulu is said to be shopping itself around for potential acquirers after deciding not to go through with a $2 billion IPO. To sweeten the deal, there's a promise of five years of programming for Hulu's highest bidder, included is two years of exclusivity for the programming on Hulu, this includes programmes from Walt Disney Company, News Corp. and Comcast's NBC Universal.