Alienware is putting on quite a song and dance in Australia at the moment with its world first Live Dimension Reality experience which took place in Melbourne on July 7th and its Area-52 tour which is scheduled to begin at Sydney's Circular Quay when it opens its doors on July 19, operating there until July 21.
As you can see from the piece of video coverage of the event last week, a great deal of effort has gone into this show, combining stunts, pyrotechnics, projection mapping and other special effects to demonstrate the power of Alienware. world renowned Melbourne based special effects studio, Boffswana were the powers that be to help reel the audience in to what was clearly quite an impressive performance indeed.
As for the Area-52 tour, this involves a fully decked out trailer they call the Area 52 Airstream, geared up with the latest in Alienware goodies and gives members of the public the chance to be a part of pop-up gaming events based on the street level presence of the Area 52. In all, it allows the public the chance to get some hands-on time with the latest from Alienware as well as win prizes through gaming competitions, all the while allowing Alienware to boost market presence as being the optimal choice to meet the needs and desires of gamers.
Website yourtechlife has also submitted a video covering the launch of the Area 52 Airstream and speaks with Alenware's Director of Marketing, Jorge Perez who shares a few interesting words about how the company came to be (before Dell took them onboard some 5 years ago, which has clearly worked out rather well).
Here's the full schedule in Sydney where you can sight and experience the Area-52 for yourself :-
Circular Quay East - July 19,20 &21
World Square - August 11,12 & 13
Westfield Bondi Junction - September 5 - 11
Martin Place - October 10 & 11
Customs House - October 12, 13 & 14
You can follow the tour via Twitter using the hashtag, #AlienwareA52 as well as staying up to date with tour dates and info by visiting - http://www.youtube.com/AlienwareAustralia