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Social Media Startup Social Guide Secure $1.5 Million Seed Funding

TV social platform SocialGuide secures $1.5 million in funding seed round

| Business, Financial & Legal News | Posted: Apr 14, 2011 8:51 pm

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Social is just everywhere these days. Yesterday we had news of GetGlue's 1 Million users, and today it's New York City startup SocialGuide announced the beginning of what could be a very promising future with a seed round of $1.5 million from angel investors, including Alex Zubillaga:

 

With more than half of the nearly 300 million Americans who watch TV having a second screen experience, the market is ripe for a social TV product that connects with consumers and networks. SocialGuide is the only product that is built around the existing social TV behavior that is happening with millions of consumers across the most popular social networks. Consumers now have one place to enjoy their favorite programming, and networks have a way to more deeply engage with their audience

CEO Sean Casey believes that the social TV space is "nascent", and spoke of the pending improvements to SocialGuide's already strong interface and user experience. SocialGuide is essentially a social data collecting service that filters and displays millions of discussions occurring in real time about televised media, and ranks them according to popularity. SocialGuide also makes it very easy to share this type of information throughout your various social networks. With the $1.5 million in funding, Casey hopes to "continue on the path of creating a true social TV platform that goes beyond check-in, to driving tune-in and creating deep social engagement experiences."

 

Tune-in vs. check-in? I like what you did with that, Sean Casey.

 

Best of luck to SocialGuide in the future, and we'll look forward to hearing about their progress in the near future. Press release below.

 


New York, NY - SocialGuide, Inc. (www.SocialGuide.com), a New York-based social TV company, has secured $1.5 million in funding led by Alex Zubillaga and angel investors. The investment will be used towards technology developments and expanding key business relationships.

"The social TV space is nascent and is still being defined," said Sean Casey, Founder and CEO of SocialGuide. "This funding will allow us to continue on the path of creating a true social TV platform that goes beyond check-in, to driving tune-in and creating deep social engagement experiences for consumers and networks."

"With more than half of the nearly 300 million Americans who watch TV having a second screen experience, the market is ripe for a social TV product that connects with consumers and networks," said Alex Zubillaga. "SocialGuide is the only product that is built around the existing social TV behavior that is happening with millions of consumers across the most popular social networks. Consumers now have one place to enjoy their favorite programming, and networks have a way to more deeply engage with their audience."

About SocialGuide
SocialGuide (www.SocialGuide.com) is a privately held company based in Brooklyn, NY that is the first real-time social guide for TV and social TV platform that makes every show across every network instantly social. SocialGuide mines, filters, displays and ranks the millions of discussions happening on the most popular social networks about TV as it airs, enabling users to discover new shows and interact with their friends, fellow fans and stars of their favorite shows.

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