Tech content trusted by users in North America and around the world
7,030 Reviews & Articles | 50,140 News Posts
Weekly Giveaway: Win a ZOTAC SONIX PCIe 480GB SSD (Global Entry!)
TRENDING NOW: NVIDIA GeForce GTX 1080 leaked benchmarks tease 8GB RAM at 10GHz

Google creating YouTube "channels", $100 million is being spent on original content

Google looking to challenge traditional TV, will create its on channels on YouTube
| Online Video News | Posted: Apr 7, 2011 4:01 am

The Wall Street Journal is reporting that YouTube is looking to spend $100 million on original programming. It's a move that Google would obviously hope is successful, in a world of instant video, original programming is also still the way to go.




Google is hoping to have YouTube compete with broadcast and cable television, with a goal to keep viewers on their site longer, and to convince advertisers that it will reach desirable customers.


YouTube is set to change its home page to highlight sets of "channels" around topics such as arts and sports. Roughly 20 of these channels will feature several hours of professionally produced original programming per week.



Related Tags

Got an opinion on this news? Post a comment below!