Tech content trusted by users in North America and around the world
7,141 Reviews & Articles | 51,259 News Posts

Google creating YouTube "channels", $100 million is being spent on original content

Google looking to challenge traditional TV, will create its on channels on YouTube
By: Anthony Garreffa | Online Video News | Posted: Apr 7, 2011 4:01 am

The Wall Street Journal is reporting that YouTube is looking to spend $100 million on original programming. It's a move that Google would obviously hope is successful, in a world of instant video, original programming is also still the way to go.

 

google_creating_youtube_channels_100_million_is_being_spent_on_original_content_671

 

Google is hoping to have YouTube compete with broadcast and cable television, with a goal to keep viewers on their site longer, and to convince advertisers that it will reach desirable customers.

 

YouTube is set to change its home page to highlight sets of "channels" around topics such as arts and sports. Roughly 20 of these channels will feature several hours of professionally produced original programming per week.

 

NEWS SOURCES:Online.wsj.com

Related Tags

Got an opinion on this news? Post a comment below!
loading