Valpak has got a brand new bag. And it's not a giant blue bag stuffed with coupons, either. It's a mobile augmented reality channel that uses geo-locational user information to display mobile-based deals in or near your vicinity.
With the recent success of Groupon and LivingSocial, it does not come as a surprise that Valpak entered the mobile arena, especially after launching an iPhone app. Unlike a normal app, this one is in full Augmented Reality, so you actually perceive mobile coupon deals overlaid onto the physical world, i.e. wherever you're pointing your smartphone.
The feature runs on junaio, a free application for the iPhone and Android. The Valpak channel uses the navigation features of junaio channels, utlizing a user's surroundings to supply them with relevant hyperlocal information. Here's a demo from Valpak telling you how to use the app:
It's that easy folks.
LARGO, Fla. and SAN FRANCISCO, March 29, 2011 /PRNewswire/ -- Valpak Direct Marketing Systems / Cox Target Media and junaio today announced that Valpak coupons will now be available on the junaio app, allowing consumers to save money at nearby businesses with geo-targeted coupons that pop up on their smartphones.
With the Valpak coupons on the junaio app, consumers don't wait to receive coupons, the geo-location coupons are available whenever they want them. The app launches the smartphone's camera and GPS to overlay a set of 3D icons in real-time, showing the available Valpak coupons in the vicinity as the user scans the surroundings, with a radius varying from 5 feet to 20 miles away. The coupons and offers literally "pop up" on the screen.
The Valpak coupon channel puts the consumer at the center focus, delivering content based on the consumer's location, or geo-location. The app uses the innovative technology of augmented reality, which combines real and virtual, making the experience interactive and 3D.
Users can view local coupons, savings and deal offers from the convenience of smartphones anywhere and anytime, and find deals from thousands of local and national brands using the app. Consumers can view and redeem Valpak mobile coupon offers for their favorite businesses in the area by showing the local merchant the Valpak coupon(s) displayed on their smartphone.
The Valpak coupon channel on the junaio app is the world's largest augmented reality mobile coupon application. To experience this feature, users can download the free junaio application, created by metaio, the leader in AR technology, from either the iTunes Store or Android Market and select the "Local Coupons by Valpak" channel.
"Providing Valpak content on the junaio platform extends the reach our advertisers achieve when they purchase Valpak advertising," according to Nancy Cook, Vice President of New Media Business Development for Valpak/Cox Target Media. "Our content distribution strategy is to be everywhere consumers look for savings. Valpak content appears on many different apps and platforms. That's good for consumers and good for our advertisers."
"Partnering with junaio gives us access to a new audience and gives them a fun, interactive way to see which local businesses are offering savings, and then connect to the offer," said Cook. "Now consumers can find discounts on their favorite nearby businesses as they are walking by them or discover new favorites in the neighborhood."
In addition to this augmented reality app, the familiar Blue Envelope and Valpak.com, Valpak offers available via apps for the five major mobile platforms, recently launched Valpak Deals daily deals site, and offers SMS texting for advertisers.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™, Palm® Pre™, BlackBerry®, and Microsoft Windows® Phone 7 platforms. For more information, please contact 1-800-676-6878.
junaio is the world's most advanced mobile Augmented Reality browser and growing daily with interesting content relevant to a viewer's location or triggered through images and objects the camera is pointing at. The unmatched ease of use, great choice of content and superior features make junaio everybody's daily companion, an instant source of information about places, events, bargains or objects in the world around us. Features are: location based services using onboard GPS and compass, highly accurate positioning, even inside buildings or exhibition sites, object recognition and natural feature tracking useful for scaling and integrating graphic overlays or 3D models into the real world. Two-way interaction between the user and the displayed AR overlays allow gaming and other virtual experiences. And of course the full range of multimedia displays, including text, image, sound, video. junaio was created by metaio GmbH, the worldwide leader in Augmented Reality.