Crysis 2 and Killzone 3 have each been leaked out to the internet and now Bulletstorm has joined them. Elaborate marketing stunt or behind the scenes leaks? Are leaked games the new cheap marketing stunt? These AAA titles will still sell in the millions so a few leaks isn't going to hurt them, right?
EA has taken another hit with Bulletstorm making its way to torrent sites, with Xbox 360 and PlayStation 3 versions popping up online with only the former being confirmed to work. The PC version has not made its way out. 2011 has started with quite a few leaks, is it a coincidence? Or is it a different form of marketing? Instead of spending $30 million on an advertising campaign, maybe having 1 million people download your game is less of a hit? It gets the game into peoples hands and lets them brag about it to friends who might in turn not want to risk getting hit by the ban hammer for their consoles and rushing out to buy it?