The print publishing world is finding that more and more of their advertising dollars and readers are heading to the web to get their news and information. That means that many print publications are hurting very badly today and some have even gone out of business.
Print publications are trying all they can think of to lure readers in and to get more interactive so people will want to read again. USA Today has announced that it has started adding Microsoft Tags to its paper with at least one Tag in each print section of the paper.
The readers can get a free app for just about any software platform and the app will allow them to scan the Tag and get multimedia content related to the tag. The Tags can shoot the user to information like video or photos and more when scanned by the phone app. The Tags are 2D barcodes.