Gail Davis from Orpington, England had received a call from Apple offering the prize of $10, 000 for the 10 billionth app downloaded from iTunes. She assumed it was a fake call and said "Thankyou very much, I'm not interested" and hung up. But it was real.
Her daughters had apparently told her the call was genuine and that one of them had just downloaded the PaperGlider app, Gail called Apple back, yet the person on the other end was not very helpful. Luckily, Apple called her back, Eddue Cue, Apple's VP of iTunes to be precise and this time she didn't hang up.