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Microsoft CEO says Xbox isn't a gaming console

Steve Ballmer gets quoted saying the Xbox 360 is not a gaming console

| Gaming News | Posted: Jan 18, 2011 1:19 am

Yes, you read that right. Steve Ballmer says the Xbox is not a gaming console. Steve was interviewed by USA Today and TechSpot has pulled what they thought were the top three questions and answers.

 

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Q: You sold 8 million Kinects over the holidays, more than you expected. What differentiates it from other gaming consoles on the market?

 

A: Xbox isn't a gaming console. Xbox is a family entertainment center. It's a place to socialize. It's a place to watch TV. We have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body.

 

Q: But does the Microsoft brand resonate with that younger person who's looking at companies like Apple and Google thinking there is a so-called "cool factor"?

 

A: Maria, you go to your average 15-year-old boy, and he will say "I'll take an Xbox." I want that average 15-year-old girl as excited about the Kinect, and we haven't done as good a job drawing in that broader set of demographics.

 

Q: What has stopped you from making really bold bets on technology? You've got more than $40 billion on the balance sheet. If you want to have substantial market share in smartphones, why not just acquire Research In Motion, maker of the BlackBerry?

 

A: We've made bold technology bets. We've bet on the Cloud and our Enterprise business; it's going fantastic. We made the bet on Xbox; we made the bet on Kinect. We bet on Bing and are growing like a weed in that business. So I feel pretty good about the bets. When do acquisitions make sense? That's a complicated subject.

 

NEWS SOURCE
Techspot.com

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