Bit of a fun post here - but Superman, if you're reading this, please email me as I'll require a meeting with you (and no I won't be wearing the same lingerie Lois wore in the original movie, sorry).
These matches are earth proof, water proof, boot-smashing proof, puddle of water/boot smash/dirt proof. They won't die. Ever. In the above video, they are put through torture tests and just as you think it's going to go out and you are about to scream "HAHA TweakTown your news poster is fai...... wait, what!" and yes, they are back on fire.
So if you see someone running around with these, you know whatever they're going to set on fire is going to serious. I see much more "DIAF" jokes involving these matches.