Over the last year or so Netflix has gone from something I would have never considered joining after experienced years ago with never getting the DVDs I wanted to see to something that I am very interested in trying. The change for me is completely due to the streaming offerings that Netflix has today. Netflix has done so well with its streaming offerings that Netflix CEO Reed Hastings has stated previously that the company is a streaming firm that also ships DVDs.
Hastings was on hand at the Web 2.0 Summit and offered some insights into the values of mobile apps for Netflix and what affect those mobile apps have had on the bottom line at the company. Hastings said in a nutshell, that mobile apps for the iPhone and iPad have had a minimal effect on the bottom line for Netflix. Hastings went so far as to say people aren't interested in streaming long-form video to mobile devices.
He did point out that when Netflix launched on the PS3 and Xbox 360 it made a huge improvement in the number of users that Netflix boasted. I would think that some of the hesitation in steaming content on the iPhone and iPad comes from the fact that data plans have horrible limits and streaming one flick on a tiered plan could mean you are out of data from the month. Mobile companies and their data limits have killed the streaming market for mobile devices in my opinion.