Impulse buyers watch out - PayPal have just enabled in-app, in-site buys - allowing anyone to purchase something, anywhere.
For example - if you're in a game or on a webpage - you'll no longer need to leave whatever you're doing to use PayPal to fund your task. Instead - you'll use a new tool PayPal has introduced, you just have to click a single link.
Clicking the link will trigger a PayPal pop-up, which you'll obviously have to approve of.
While it makes it easier for people - it also introduces another level of simplicity to the micro-transaction world.