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Borders announces e-reader price cuts galore

Borders hopes lower prices and free goodies turn you away from the Kindle and Nook

| Mobile Devices News | Posted: Oct 26, 2010 12:55 am

You know the holiday season is approaching when companies are stumbling over each other to announce price cuts on electronic devices. With the Kindle having so much success and a new Nook just around the corner from Barnes and Noble, Borders is turning to price cuts and free goodies to keep their devices on shopper's wishlists.

 

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For the next week, ordering an eReader from Borders will come with free shipping. The $299 Velocity Micro Cruz tablet comes with a $25 gift card, $30 has been cut from the Micro Cruz Reader (now $169.99) and the Kobo (now $129.99), and purchasing any Sony eReader will score you a free Sony Reader cover with built in light. Borders is also offering 20% off all accessories with any new e-reader purchase. Our guess is this is only the beginning of the price slashing wars, so keep your eyes peeled for more deals to come.

 

NEWS SOURCE
Techcrunch.com

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