Got friends who run an Android or Blackberry - when you have an iPhone or iPad - and wished you could play games against each other? Well, rub your genie bottle one more time and that wish will come true.
Apple has reversed it's policy on rejecting apps that were created using cross-platform tools such as Adobe Flash CS5. Up until now Apple has been denying apps onto it's App Store if they were programmed in anything but their tools. Developers had to choose between putting apps on the App Store OR other phone app stores (like Google Androids "Market").
What does this mean you ask?
Now, developers can make games for both devices. Yes there were work arounds, but when the gates are let down on rules - people will adopt to them better. Apple most likely know this and have reversed their ruling - which is a good thing.
Adobe, who owns Flash (which a large portion of these games can be coded in) stock price went up 11 percent in the US following this news.
Apples other interest is in developing cloud-based applications, that can be accessed from anywhere, without downloading them - on their iPhones, iPads or computers. But, as I stated before, even with the gates are up - people will find ways around it. So far apps like Facebook, Twitter, Google Earth and eBay are available on both platforms.
This is the start of something beautiful - it makes Apple come across as a 'nicer' company that doesn't like to monopolize things. Keeping your customers happy at any expense is both good for your profits, and good for PR.
I'll see you in Plants Vs Zombies ;)