Foxtel are set to launch Australia's dedicated 3D channel.
Foxtel, in November, are starting a 3D channel as well as introducing a new range of high-definition channels.
The quick move into 3D gives Foxtel an advantage as the free-to-air networks only broadcast 3D in trial mode. The Australian Communications and Media Authority (ACMA) will limit the trial broadcasts of the AFL and NRL grand finals from the Seven and Nine networks to all major cities while it had "a review of certain spectrum, licensing and consumer policy issues associated with 3D TV".
Patrick Delany, the Foxtel executive director of sales and product development said that they had been trialling a 3D channel for a while now and had realised there was plenty of content to push such a channel. He also added "There's turning out to be quite a bit here, plenty of live stuff coming down the pipes".
Foxtel's 3D channel will be a multi-branded variant, including content from Fox Sports, ESPN, documentaries and live music. Foxtel are looking at pushing pay-per-view 3D movies. The 3D channel will be part of Foxtel's sports and platinum packages.
Patrick also said, in regards to the recent US Open tennis telecast "It was so immersive, one you get used to the glasses, you forget where you are - we've turned into believers on this thing".
He also mentioned the surprising take-up rate for 3D. Another thing to remember is with Foxtel offering their 3D services to any one with Foxtel, it increases 3D's range of consumers. It can bypass Blu-Ray consoles and the PlayStation 3.