If you are one of the hoards of computer users that has a glut of digital content on your machine that you really want to watch on your big screen in the living room you may have been eyeing some sort of media streaming device. Many folks will be waiting for the new Apple TV unveiled yesterday to hit stores and use that to stream their content as best they can. The big issue with the Apple TV and any other Apple product for that matter is that Apple gear is locked down.
With the new Apple TV coming in at only $99 a bunch of the big names in the streaming market cut prices to compete with Apple. Boxee has pinned an official price to its updated Box landing in November and isn't concerned with pricing the Boxee Box along the lines of the Apple TV. Boxee has priced the new Box at $199, $100 more than Apple.
The company defends its pricing saying that many people will prefer the open nature of the Box. I would bet Boxee is correct, there will be a number of folks willing to spend more for a device that is open and can stream anything. That said most folks will want content from iTunes, which will make the Apple TV hard to beat.