Verizon's plans for mobile world domination took another step forward today as they invested $400,000 USD into CardStar, a Boston-based company that replaces "club" and "rewards" cards with a digital replica that is usable through an iPhone, Android, or BlackBerry app to keep you from having to dig through your wallet or purse to find that pesky card.
With reportedly over 700,000 users and 1.4 million downloads, CardStar is another step for Verizon into the mobile commerce market. According to CardStar CEO Andy Miller, "The carriers have long been looking at the mobile wallet idea, especially mobile payments ...But mobile payment is not here yet. So, what else is in someone's wallet? A lot of different cards and the common thread is loyalty cards."