Sony has obviously taken offense to the fact that some are looking at smartphones as a gaming platform. After last week's demo at QuakeCon of Rage on the iPhone4, it seems Sony is not-so-subtly firing a shot across Apple's bow with their latest commercial.
This is a bit odd after Sony's own announcement not too long ago that they are developing an Android "gaming" phone. Maybe they're just planning on making the PSP able to make phone calls? It better be "built for big boy games" or this may come back to haunt them.