I have had an Apple TV since the thing first came out and I can be honest when I say it sucks massively. The thing is worthless, I can buy DVD copies of movies or TV shows at the store for about the same price as the cost on iTunes. There was never any decent streaming content offered on the device either making it mostly just there taking up space on my entertainment center.
Apple is reportedly set to replace the Mac Mini looking Apple TV device with a new and much smaller device dubbed iTV. The iTV is said to be an iPhone 4 on the inside and stream in up to 720p resolution. The Apple TV was able to support 1080p. We can only hope if the rumor is true about iTV, it is a much better supported and operating product than Apple TV was.
Redmond Pie cites Engadget's source claiming that the iTV will sell for $99, run the A4 processor, and have 16GB of flash storage. Most of the content for the device will be streamed. There will also reportedly be full App Store access so you can play some of your favorite iPhone and iPad games on your big screen. This sounds to me like Apple's first blatant attempt to grab some of the console gaming market. The iTV device is expected to be announced in September at the iPod event. Apple TV buyers should get a free iTV for the epic waste of money the Apple TV has turned out to be.