Copia, a subsidiary of DMC Worldwide, is looking to make a big splash and run with the big boys in the e-reader market this fall with a line of devices starting at a very wallet friendly $99 USD. The cheapest one will sport a 5 inch color LCD display with 2GB of storage and 64mb of RAM.
Copia will also have a 7 inch color e-reader for $129.99, a black and white e-reader that can come without Wifi for $149.99 or with for 10 dollars more, and the highest end 10 inch color WiFi tablet for $299.99. Tony Antolio, senior VP of Copia and DMC Worldwide, stated that "We want to make e-reading more accessible to a mass audience. Not everyone can afford all of the higher end devices."