TweakTown
Tech content trusted by users in North America and around the world
6,197 Reviews & Articles | 39,990 News Posts
TRENDING NOW: Intel teases its Haswell-EX processor, which will feature 36 threads

iPhone 4 recall "inevitable" according to PR experts

Hardware problems mean "Apple needs to put this fire out now"

| Mobile Devices News | Posted: Jul 14, 2010 5:32 am

TweakTown image news/1/6/16029_001.jpg

 

With the release by Consumer Reports stating that the iPhone 4 antenna issues are hardware related as well as the other problems plaguing the iPhone 4, many are wondering when Apple is going to take a hard look at what to do about the situation. Public relations experts spoken to by CultofMac.com seem to have a similar take: a hardware recall may be in order.

 

"Apple will be forced to do a recall of this product," said Professor Matthew Seeger, an expert in crisis communication. "It's critically important. The brand image is the most important thing Apple has. This is potentially devastating."

 

Apple's foot dragging and spinning on the issue have reminded some of the hit Toyota took for the mishandling of the problems the Prius had with its braking system, although no one is saying this is in the same league dangerwise. Toyota ended up taking a serious PR hit and recalling over 10 million vehicles.

 

"It's the 'half-loaf' approach," according to Crisis communications expert Chris Lehane, the "Master of Disaster," a nickname earned managing bad PR for the Clinton White House. "Apple was under tremendous pressure to respond. They pushed out some information that wasn't really baked. They found themselves in a hole, and they dug a deeper hole."

 

NEWS SOURCES:Cultofmac.com

Related Tags

Further Reading: Read and find more Mobile Devices news at our Mobile Devices news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases