Hitachi has unveiled a new line of external HDDs called LifeStudio. The new drive family is aimed at the user who has lots of multimedia content they want to store and backup.

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The drive claims to be the first in the industry that pulls together and organizes multimedia from a computer, connected USB device, and social media outlets. The drives also let the user upload content online without leaving the management app.

The LifeStudio Plus external drives also have a USB key that is built in for syncing content. The mobile versions of the Life Studio family come in 250GB, 320GB, and 500GB capacities at up to $119.99, the Mobile Plus comes in 320GB and 500GB capacities at $119.99 and $139.99, the LifeStudio Desk comes in up to 2TB at $199.99, and the Plus versions with the USB drive come in up to 2TB for $219.99.