Cisco made the statement that they expect internet traffic to quadruple by 2014 during their annual Visual Networking Index. The huge growth of video traffic is being named as the driving force behind the growth, with both businesses and consumers running tons more video traffic with everything from YouTube to videoconferencing. Cisco stated that video will account for 91% of total consumer IP traffic by 2014, with it taking over the top spot from peer-to-peer traffic as the top generator by the end of this year.
With the increase in traffic, service providers are going to need to find a way to keep up with growing consumer demand of elevated bandwidth. Senior VP and General Manager of Cisco's Service Provider Group Pankaj Patel stated, "Service providers are faced with evolving bandwidth and scalability requirements as residential, business and mobile consumers continue to demonstrate a healthy appetite for advanced video services across a variety of networks and devices," Patel said in a statement. "IP networks must be intelligent and flexible enough to support this tremendous variety of traffic growth."
Cisco, the top vendor of switches and routers and a growing player in the video teleconferencing market after acquiring Tandberg, also expects the telepresence market to boom from $3 billion to $10 billion by 2014 as businesses continue to rely on teleconferencing to keep travel costs down and streamline their businesses.