Lee-Woo-jong, vice president of marketing at Samsung Mobile Display, spoke at the Global Technology Summit and had confident words for the future of Samsung in the booming smartphone market. Samsung ranks as the largest display maker for mobile devices in the world and the biggest maker of the AM-OLED display screen that is becoming used more and more in next generation devices due to it being thinner, less power hungry, and having better image quality than previous generation models.
Smasung stated they would be investing 2.5 trillion won (2.15 billion dollars US) into the next-gen screens, forecasting mobile device shipments to grow to 2.1 billion units with around 260 million of these units being smartphones; a jump of around 50 percent. "Strong growth of smartphones will drive robust expansion in the AM-OLED market, which we expect to grow by 30 times to 600 million units by 2015 when shipments of mobile devices are expected to grow to 2.6 billion units," Lee said.
Like many next-gen items though, cost has been the only real roadblock to a greater market saturation by the AM-OLED market. While the screens are working their way into smartphones, the high cost of implementation into bigger items such as televisions and PCs are still pretty steep.