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XFX's stolen HD 5970 Black Edition Limited video card was a viral marketing campaign

Viral marketing works well for XFX

| Online Video News | Posted: Apr 23, 2010 4:02 pm

There have been stories going around the web this week stating that a limited edition high-end ATI video card had been stolen from the factory carrying the XFX band. XFX had warned people to not buy the card, which was supposedly listed on eBay.

 

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XFX sent out another email this week that again stated the supposed story that one of the limited edition 5970 Black Edition cards had been stolen, specifically serial number 68. The email stated that people involved with the theft would be prosecuted and it looked real overall.

 

If you glance under the picture of the car in the email, you will notice that it states clearly the email is an XFX Gamertainment Campaign. In other words, a viral marketing stunt that clearly worked very well. Did you fall for it?

 

NEWS SOURCE
Xfxforce.com

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