I have reviewed several apps over the years for the iPhone and typically, it's a big pain in the rear. It involves an app maker sending me gift cards typically and it's just a hassle.
Apple has introduced a new feature for the App Store called Gift This App that will help geeks like me and those looking to give a pal an app as a gift. The Gift this App option lets you pay for an app that your pal can download on your dime.
What you do is pay for the app, enter the person's name and email, and they get an email with a link to get the app. The credit card is charge just as it would be if you downloaded the app. This is a cool feature!