CES 2010 - Continuing on with our coverage from the CES Digital Experience event we stopped by Lexar who at first wasn't showing anything overly new, but after a short time a little surprised was pulled out from under the desk.

Memory coolers are far from new, but it is good to see the folks at Crucial and Lexar joining the party. A little later on the company intends to launch the Ballistix cooler, which features two 60mm cooling fans that produce around 20 CFM and we can vouch for the comment in the video that the cooler is quiet. More details in the video below, hit play!

This may or may not indication that Crucial is getting more serious with enthusiast RAM with possibly the need to cool super fast memory like the folks such as OCZ, G.Skill, Corsair and others provide.