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ASUS to spin off its motherboard and GPU lineups under 'Pegatron' brand

A wise business move? Some would argue
| Motherboards News | Posted: Dec 15, 2009 4:23 am

An interesting bit of news has surfaced in regards to ASUS' plans for its motherboard and GPu products in July of next year. ASUS feels it's a more beneficial business decision in the long term to spin off these segments to subsidiary mob, Pegatron.




The split is motivated with intent to bolden its ASUS branding and continue stronger competition against the likes of big guns HP and Dell whilst still collecting ODM and motherboard orders from those companies.


Once Pegatron have full grasp, it's expected that this will in turn push ASRock up from the entry-level position and well into the mainstream (and possibly high-end) market segment.


I'm sure a lot of people are a bit sour at the idea of seeing the name "ASUS" dissapear off motherboard boxes in replacement for Pegatron, but at the end of the day it shouldn't really affect the top notch quality and range of which ASUS' has proven itself to be capable of for a long time running.



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