Both Amazon (NASDAQ: AMZN) and eBay (NASDAQ: EBAY) have come out for the better after Cyber Monday with both companies share pricing heading north thanks to word that online retail sales were on the rise when compared to the same day last year. There's also no doubt that word on the Kindle and its success for Amazon helped a lot when it came to the bump in share price.

Cyber Monday has been around since 2005 when used by Shop.org, who are part of the National Retail Federation. It's the following Monday after Black Friday, which is one of the most important shopping days for American retailers and marks the launch of the holiday shopping season.

Not all online retailers felt the increase in share prices though with overstock.com (NASDAQ: OSTK) and Blue Nile (NASDAQ: NILE), another two large online retailers, not getting any movement with both prices falling slightly.