TweakTown
Tech content trusted by users in North America and around the world
5,675 Reviews & Articles | 36,072 News Posts
Weekly Giveaway: Fractal Design Arc Cases Contest (Global Entry!)

Microsoft Stores to launch with Windows 7

Kicking it off on a high note

| Software News | Posted: Oct 16, 2009 4:28 pm

It looks like Microsoft is going to launch the new Microsoft Store in conjunction with the launch of Windows 7. The Microsoft Store is an interesting idea from the marketing minds out there in Redmond. On the surface it is supposed to compete head to head with the Apple stores but more subtly it creates an actual market presence for MS.

 

Why is that important? Well it is important in that it gives MS something they have never had before. Direct consumer contact. With this contact they can feel the impact of their marketing choices first hand. It also allows them to directly comment on their performance in the marketplace. Now I am not saying their information will be accurate or that it will change any opinions, it just allows them to remove a common complaint about them.

 

The launch alongside Windows 7 is smart also. As of this writing Windows 7 actually is being anticipated by the consumer. People are looking for a replacement for the venerable Windows XP , but do not want to trust to the often maligned Windows Vista. Their answer is Windows 7, so Microsoft is looking to piggy back on the good press from that event and get the Microsoft Stores out on the high note.

 

TweakTown image news/1/3/13316_35.jpg

 

NEWS SOURCE
Gizmodo.com

Related Tags

Further Reading: Read and find more Software news at our Software news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below