Last week we talked about the Zune HD and what needed to happen for it to be a serious competitor against the iPod Touch. One of these things was a need for good marketing, but sadly that just has not happened. Well, at least it has not happened from the MS marketing team.

What did happen was that news and reviews from tech websites have taken the place of the simply awful MS ads. The positive and in many cases glowing reviews of the Zune have caused the new device to sell out just about everywhere. This is marked contrast to the original Zune and is despite MS' best efforts not to promote the Zune.

This demand could lead to more developers taking an interest in the Zune HD and filling out the currently sparse Zune Market. In fact, news that an iPod game was ported to the Zune HD in around 12 hours is great for both potential consumers and developers looking to work both sides of the street. Yes, the game is not over complex, but it does show that it is possible.

The Zune HD still has an uphill battle and many milestones to get past, but it is off to a very good start. Still, if we hear news that people have jail broken the Zune HD, you will know it has arrived.