Imitation is the sincerest form of flattery they say. Well if that is true then the new Envy from HP is very flattering to Apple. When I first saw the leaked imaged of the new Book from HP I thought it was a mockup with the Apple logo removed.

But that was only with a glance; once I looked it was obvious it was not a Mac. Still, it is close in the front image. After that first impression I started reading a little more about the Envy.

It was then that I realized that this new book is using a name from the Voodoo line without actually being a Voodoo product. This is an interesting development. Right now all of the Boutique PC makers are having a rough time as custom built PCs and system are a luxury commodity that many just simply do not see as necessary. This move could be a way for HP to convey a sense of quality and performance but at a lower price.

The HP Envy should be out in both 13 and 15 Inch flavors but no official specs have been released. I am curious to see what the Envy 13 and 15 do have under the hood so that we will know if HP took more than the name from Voodoo.