So, everyone loves taking a stab at nVidia for its rebranding and why not, it is fun and very easy to do. Plus re-branding is pretty dishonest.

So I wonder what the reaction will be with AMD's new "Vision" labeling system. To me is seems like a re-hash of their older "AMD Game" labeling.

The labels are meant to take the place of the usual stickers that list out the actual CPU and GPU names. They come in three flavors (just like AMD Game) and are; AMD Vision, AMD Vision Premium, and AMD Vision Ultimate.

Each of these levels is pretty self-explanatory but are intended to give consumers a simpler way to determine a systems performance. According to AMD CMO, Nigel Dessau, "Today's consumer cares about what they can do with their PC, not what's inside," Which is not entirely accurate as according to many polls brand name recognition accounts for a large amount of purchases.

So will the new AMD Vision Labels help? I am not so sure as consumers become more tech savvy they will want to know what's under the hood of their computer purchases more and more. Hiding this behind a blanket label could put some people off.

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