Well, well, well. The Smart Phone war could be heating up very nicely. For the last two years Apple has ridden on top of the consumer smart phone market with the iPhone.

This has been due to its impressive multi-media experience that has over shadowed some of its more glaring missing features (like copy and paste multi-tasking etc). Apple has been working to add these in as they upgrade hardware such as adding Copy and Paste with OS 3.0 and the launch of the iPhone 3G S.

But Apple might find their loft height very unstable; it seems that Samsung is going to drop an nVidia Tegra SoC into their next smart phone.

This would put an extremely capable and powerful chip inside a competing device. It would also mean that Google and even MS could produce a multi-media experience that would surpass the iPhone. After all we know that Tegra works with Android, Windows CE, and more than likely Windows Mobile. We also know that Tegra has extremely good battery life and is capable of producing HD graphics.

2010 could be a very troublesome year for Apple if Samsung, Google, and nVidia have their way.