There are rumblings that Sony is getting everything in place to try and go head to head with Apple in the online mobile content distribution arena.

With the announcement of the PSP-Go the UMD-less device Sony had made its intentions clear that it wanted to go with online content. However what we did not know was how they would serve this out. Would it be a restricted and controlled environment like Apple's App store? Would it be a sparse catalogue like the Palm apps store?

Well wonder no more, the word is out that Sony plans to court big time game and content developers by offering no content approval, and reduced prices (up to 80%) on development kits.

Now I like the idea of the cheaper dev kits but no content approval? That is just crazy. I can see it now..."Honest Mom and Dad, I do not know how Strippers in Heat the Game got on my PSP-GO"