British chip shop ARM has announced it will be teaming up with LG Electronics, to combine ARM's tech with an up and coming LG line of digital televisions (DTV).
The press bumf claims the ARMed DTVs should give consumers a crisp 1080p video experience from their very own living room telly, not to mention Internet connectivity, Web 2.0 features, next generation 3D graphics and all that entails. This is down to the firm's Mali-200 and Mali-400 MP graphics processors.
ARM's Mike Inglis, EVP and GM of the firm's Processor Division, said punters had been pushing for this kind of home tech for a while now, in order to enjoy sharing their digital media from the comfort of their, ehem, ARMchair.
"The combination of ARM CPU and Mali graphics processors clearly represents a compelling package," said Inglis. Jim Wallace, Director of Home Segment Marketing at ARM added "LG is one of the top DTV brands in the world today and this is a key deal for ARM in the home space, as ARM becomes the processor of choice in the home."
Wallace wouldn't tell TweakTown what the deal was worth in monetary value, but it's clear the little chippie is winning big by getting its multicored ARM11 MPCore an LG stamp of approval.
Wallace told TweakTown he couldn't give us a timescale on LG's behalf but that "based on typical development cycles, we expect end devices on the market towards the back end of 2010 / early 2011."