Asus is a name that most enthusiasts know and know well. In a highly competitive market Asus has risen to the top rung and has managed to stay there for some time.

But it is not just the enthusiast products that have launched Asus into what they are today. It has been products like the EEEPC netbook, the G2S gaming series laptop, and many, many others.

In an article by Ashlee Vance at Bits.blogs.com we find Asustek Vice Chairman Jonathan Tsang commenting that "Our goal is to provide products that are better than Apple's,"

This is a pretty bold statement, but if you think about it in terms of product and sales it would seem that Asus might be close to achieving that goal

Read more here.

Asustek spends tons of money on engineering, which leaves little left over for sweeping marketing campaigns. So Mr. Tsang says Asustek will continue trying to win over consumers with more innovative designs.

"Our goal is to provide products that are better than Apple's," Mr. Tsang said.

Well, at least the company aims high.

Like fellow Taiwanese PC maker Acer, Asustek has spent the last couple of years separating from its manufacturing arm in a bid to create a more independent brand. Its manufacturing subsidiary, Pegatron, sells close 60 million motherboards per year, making it the world's largest motherboard supplier.