The gang over at iSuppli stripped down their new $80 iPod Shuffle and added up the cost of the innards and packaging to see how much they really cost.

In a shocker to anyone that has not really been following Apple's business model they found that the cost of all components, was around $22.00.

This makes the markup on the device in the realm of 360%. This hefty little markup brings some of Steve Job's comments on netooks into questions.

He has said before that he did not know how to build a system for under $500 that was not a hunk of junk. Yet the iPod shuffle using cheap Samsung parts might prove different. Perhaps he meant he did not know how to build anything with a customer price tag of under $500.

Read more at Business Week.