After upgrading from an Athlon 64 FX-62 to the Phenom X4 9600, the crew over at bit-tech managed to catch their motherboard on fire. We aren't sure what they were thinking when they put the fire out BEFORE taking pictures, but we know that in the heat of the moment priorities can quickly get out of order.
The motherboard appears to have failed due to a failed Enermax Noisetaker power supply, as the board caught fire when a new PSU was hooked up. They suspect that the root cause of the problem boils down to limited support on low-end boards for high-end Phenom's, despite the board clearly supporting the new chip.
They have contacted ASUS and sent the board back in for further analysis. Hopefully some good can come of this and it might lead to at least some increased quality control along the lines.