Rumour began circulating back in April of last year as to supposed plans Microsoft had to launch their own Microsoft branded stores. Signs of it coming true quickly diminished once Microsoft launched its online store in the states, but this press release today confirms the giant software maker is going ahead with it.

REDMOND, Wash. - Feb. 12, 2009 - Microsoft Corp. today announced that David Porter will join the company as corporate vice president of Retail Stores. He will lead Microsoft's efforts to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company's own retail stores. Porter will report to Microsoft Chief Operating Officer Kevin Turner. He is joining Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution.

"I am delighted to welcome David to Microsoft," Turner said. "This is an exciting time with our strong lineup of upcoming product releases including Windows 7 and new releases of Windows Live and Windows Mobile. We're also working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it's clear, simple and straightforward for consumers everywhere. David's unique and diverse background, coupled with his deep retail roots and distribution understanding, will be an invaluable asset in this long-term effort."

All that we know about these stores so far is that the main point of focus is the individual consumer who is looking to make more informed decisions on his/her PC and Microsoft software purchases.

As to what Microsoft plans to showcase in its stores, we're not sure. But I am in full agreeance with what Emil over at Arstechnica says; "Personally, I want to see Microsoft showcase the Xbox 360, the Zune, and the various peripherals it sells. A store full of software and PCs running them isn't enough to keep me interested. A fun-filled lounge-like environment though, I could see working quite well in Microsoft's favor.

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